Wellcome Trust and MQ
LovedBy were asked to help Wellcome Trust and MQ take an user-centred approach to building their mental health and BAME community research platforms. The vision was a more user focussed platform, built around needs, to enable Wellcome and MQ to:
MQ’s ambition, and challenge to us, was two-fold. Firstly, design a platform which helps institutions perform better mental health research while improving the experience for research participants. Understand how to increase the diversity of research recruitment – especially within BAME communities. And secondly, devise an approach to designing better products and services for building a (mental health) research community to recruit ‘high quality’ participants.
Using MQ’s extensive network we spoke with BAME communities and research institutions across the UK to understand the complex barriers to taking part in, and recruiting for, mental health research studies.
The insight informed the design and prototyping a new platform for both mental health researchers and participants suffering from mental health problems.
With a focus on content and UI design we prototyped a platform and UI designed around core users needs. Working with mental health communities we worked to test and introduce new and relevant content and features to elevate the user experience, and reduce friction and frustration, including 20 key opportunity areas to add to MQ’s backlog.
Our work included: